Mercury contacted us and booked a branding campaign through Sermondo.com, one of our B2B Tech assets. The purpose of this campaign was to capture bottom-funnel search traffic, drive awareness through our internal platform, and enhance through display advertising.
Client Overview and Stats
Mercury is a fintech company that provides banking services tailored for startups and small businesses. Founded in 2017, Mercury offers FDIC-insured business checking and savings accounts and a suite of digital tools to manage finances. The platform is designed to streamline banking for tech-savvy entrepreneurs, featuring no monthly fees, easy integration with accounting software, and advanced security features.
Mercury also offers virtual and physical debit cards, automated payments, and a user-friendly dashboard to track expenses and cash flow. It has become popular among startups for its simplicity, transparency, and tech-focused approach to business banking.
Key facts about Mercury:
- Founded: 2017
- Headquarters: San Francisco, California
- Number of Employees: Over 200 (as of 2024)
- User Growth: Serves over 100,000 startups and small businesses (as of 2024)
- Funding & Valuation: Raised $152 million, valued at over $1.6 billion (2021)
Key Campaign Objectives:
We collaborated with Mercury to define the positioning and outcome of this campaign. The goal was to reach established B2B business owners in E-Commerce and other industries and improve brand awareness by incorporating their company listing and offers among other industry-leading providers in the same field. Mercury booked our premium package to help them stand out as the go-to option.
The Marketing Approach:
We designed a landing page for Mercury highlighting its essential services and company features tailored to the audience we were getting them in front of. As a result, we’ve created rankings for keywords similar to Mercury reviews, Mercury pricing, and what Mercury is, catering to bottom-of-funnel content seeking verification or third-party opinions before making a decision. Their listing was featured at the top of category pages to drive buyers to their landing page.
Results & Conclusion
Over 12 months, we drove +30.000 impressions for their listing landing page. The number itself is not a meaningful indicator, though. What matters is getting in front of our highly targeted audience, which consists of other platform users or prospects seeking bottom-of-funnel information to make a buying decision.
Campaigns like this are categorized under demand generation and conversion optimization and enhance the effectiveness of their overall marketing strategy, including all other channels. Successful brands like Mercury understand the value of long-term brand building, setting them up for long-term industry leadership.
The type of marketing mix depends on the company’s size, goals, and services offered. For Fintech companies with multi-billion dollar valuations, a comprehensive branding strategy across various touch points should cover all stages from the top, middle, and bottom of the funnel.
