We partnered with Insight Funders, an LLM-powered private credit marketplace, to refine their positioning and messaging for a successful market launch.
By simplifying complex concepts and aligning the pitch deck and website with clear, compelling value propositions, we enabled Insight Funders to connect seamlessly with investors, credit providers, and businesses seeking non-dilutive funding.
The result was a foundation for strong market acceptance, positive stakeholder feedback, and a launch-ready platform primed for growth.
Client Overview and Stats
Insight Funders is revolutionizing the private credit space with an AI-driven marketplace that connects companies in need of flexible, non-dilutive capital with investors seeking pre-qualified, high-growth opportunities. Designed for startups and growing businesses, the platform provides transparency, speed, and actionable insights to transform traditional credit financing.
Key Facts About Insight Funders
- Founded: 2024
- Headquarters: New York City
- Specialization: Private credit marketplace powered by proprietary LLM and ML.
- Flagship Solution: AI-powered platform providing fast, flexible capital (1-100M) and curated deal flows
- Differentiator: Instant credit scoring, tailored funding options, and risk-adjusted returns for lenders
The Challenge
- Complex Positioning: Balancing communication for three distinct audiences while simplifying the unique AI-powered offering.
- Ineffective Messaging: Existing communication lacked clarity, making it difficult to convey the platform’s value to investors and borrowers.
- Market Readiness: The pitch deck and website were not optimized to support the initial Go-To-Market (GTM) strategy, slowing engagement with prospects.
Key Campaign Objectives
We focused on three core objectives to support Insight Funders’ launch strategy:
- Develop Clear Market Positioning: Simplify messaging to resonate with both investors and high-growth businesses seeking capital.
- Enhance Communication Materials: Refine the pitch deck and website to align with the GTM strategy, ensuring clear and consistent value propositions.
- Establish Stakeholder Trust: Highlight the platform’s innovative, AI-powered approach to credit, emphasizing speed, transparency, and reliability.
The Marketing Approach:
Our approach focused on aligning messaging, refining materials, and creating an impactful narrative to attract Insight Funders’ key audiences:
1. Market Research And Analysis
We collaborated closely with the founders to understand Insight Funders’ target audience, value differentiators, and competitive landscape. This included:
- Conducting research to uncover the pain points of investors and borrowers in the private credit market.
- Analyzing competitors to identify messaging gaps and opportunities for differentiation.
The insights enabled us to create a laser-focused positioning that spoke directly to stakeholders’ needs.
2. Simplifying the Value Proposition
We boiled down complex messaging into concise, clear, and impactful value statements tailored to Insight Funders’ audiences:
- For borrowers: “Secure non-dilutive capital from $1-100M to scale your business without sacrificing equity.”
- For investors: “Gain access to pre-qualified, high-growth opportunities with risk-adjusted returns and transparent insights.”
The streamlined messaging effectively communicated Insight Funders’ AI-driven capabilities while addressing the specific needs of each audience.
3. Optimizing the Pitch Deck
We redesigned the Insight Funders pitch deck to align with investor expectations, ensuring:
- A clear narrative outlining the problem, solution, and market opportunity.
- Data-driven insights into platform benefits, including AI-powered credit scoring and curated deal flows.
- Tangible results and use cases to build credibility and trust.
This positioned Insight Funders as a reliable and innovative solution for private credit financing.
4. Website Positioning and Messaging
We refined the website’s structure and content to highlight:
- The platform’s speed and flexibility for borrowers.
- The quality and transparency of deal flows for investors.
- The AI-powered tools enabling real-time credit scoring and risk assessment.
By creating tailored sections for each audience, we ensured an intuitive user experience and clear communication of Insight Funders’ core benefits.
Results & Conclusion
- Clear, Unified Positioning: Simplified messaging resonated with investors, credit providers, and borrowers, driving positive stakeholder feedback.
- Investor and User Acceptance: Improved pitch deck and website positioning facilitated better understanding and engagement with target audiences.
- Market Launch Readiness: Insight Funders now has a strong foundation to execute their initial Go-To-Market strategy and attract early adopters.
By combining strategic research, simplified messaging, and refined communication materials, we helped Insight Funders position themselves as a game-changing platform in the private credit marketplace.
