We partnered with Insider Navigation, a global leader in AR-based indoor navigation solutions, to unify their digital strategy and streamline their operations.
Insider Navigation was struggling with fragmented agency collaboration and needed a comprehensive overhaul of their website, positioning, and content to cater to diverse stakeholders and boost market visibility.
Within six months, we transformed their online presence, driving a 400% increase in traffic and securing top rankings for key industry terms.
Client Overview and Stats
Insider Navigation (INS) is an IoT powerhouse headquartered in New York City with operations spanning the U.S., Asia, and Europe. The company is a pioneer in AR-based indoor navigation solutions, offering cost-efficient and hardware-light tracking systems for logistics, workforce, and facility management. With over 15 years of industry expertise, INS has collaborated with global giants like Volkswagen, Dubai Airport, and Saudi Aramco to deliver cutting-edge solutions for Industry 4.0.
Key Facts About Insider Navigation
- Founded: 2014
- Headquarters: New York City, with operations in the U.S., Asia, and Europe.
- Specialization: AR-based indoor and outdoor navigation for Industry 4.0, including asset tracking, workforce management, and facility maintenance.
- Flagship Solution: Workforce 4.0, a process optimization tool reducing unplanned downtime by 15%+, improving productivity by 10%+, and cutting onboarding time by 75%.
- Technology Advantages: Rapid implementation within hours, low CAPEX, easy operation via mobile devices, and seamless integration with ERP systems like SAP and IBM.
The Challenge
- Develop clear positioning and value propositions for their offerings.
- Overhaul their website to improve navigation for various ICPs (ideal customer profiles).
- Create cohesive sales and marketing materials to support go-to-market (GTM) efforts.
Key Campaign Objectives
We set out to provide Insider Navigation with a fully integrated solution to address their operational and marketing challenges. Our primary objectives included:
- Simplify agency collaboration by consolidating efforts under a single point of contact.
- Develop service categories and new product naming to streamline GTM strategy.
- Build a user-friendly website structure catering to technical and business stakeholders.
- Craft educational content that balances technical details with business outcomes.
The Marketing Approach
To achieve these goals, we implemented a comprehensive strategy that combined research, design, and execution:
1. Customer-Centric Positioning
We interviewed the Insider Navigation team and their clients to identify core pain points and understand the needs of their diverse audience. Using these insights, we crafted distinct value propositions and segmented their solutions to resonate with key customer groups, such as logistics managers, facility operators, and workforce planners.
2. Website Overhaul
A complete website rebuild was executed to simplify navigation and highlight Insider Navigation’s cutting-edge AR-based solutions. We created dedicated sections for each core solution while ensuring the site communicated technical details and high-level business outcomes effectively.
3. Educational Content Creation
We developed and published industry-relevant, SEO-driven articles, including blogs and product guides. These pieces not only ranked in the top three for competitive keywords like “AR Indoor Navigation” but also served as valuable resources for prospects in the research phase of their buying journey.
4. Sales Enablement and GTM Support
Our team created polished sales materials, including product descriptions, investor decks, and category-specific messaging. These materials aligned with Insider Navigation’s GTM strategy and supported their internal teams in closing deals and building industry credibility.
Results & Conclusion
- Rapid Website Launch: INS’s revamped website went live just four weeks after kickoff.
- Massive Traffic Growth: Website traffic increased by 400% within six months.
- Top-Ranking Content: Educational articles ranked in the top 3 for critical terms like “AR Indoor Navigation,” driving sustained organic traffic.
- Enhanced Sales & Investor Relations: Value-driven communication materials strengthened INS’s positioning with stakeholders, boosting trust and credibility.
By unifying their digital strategy and centralizing execution, we enabled Insider Navigation to move away from fragmented agency management and focus on what they do best—innovating Industry 4.0 solutions.
