We partnered with Forto, a unicorn digital freight company, to amplify their presence in the Ecommerce and B2B SME markets through a comprehensive go-to-market strategy and highly targeted PR campaigns. By creating industry-specific content and driving organic traffic, we positioned Forto’s platform as a leading solution in the modern logistics space, ensuring long-term visibility and outstanding ROI.
Client Overview and Stats
Forto is a leading digital freight forwarder transforming global supply chain logistics through advanced technology, data-driven solutions, and sustainability-focused services. Founded in 2016 as FreightHub, Forto has grown rapidly, securing a $2.1 billion valuation after a $250 million Series D funding round. Backed by investors such as SoftBank, Northzone, and A.P. Moller Holding, Forto serves 2,500+ global customers ranging from manufacturers and Ecommerce brands to enterprises.
Headquartered in Berlin, Germany, Forto operates 21 offices across Europe and Asia and employs 900+ logistics and technology experts. The company’s flagship transport management platform simplifies freight management by providing end-to-end visibility, seamless communication, and real-time analytics. With services spanning sea, air, rail, and sustainable logistics, Forto is on a mission to make global trade more transparent, efficient, and environmentally responsible.
Key Facts About Forto
- Founded: 2016 (formerly FreightHub)
- Headquarters: Berlin, Germany
- Specialization: End-to-end digital freight management, including sea, air, and rail.
- Flagship Solution: Proprietary transport management platform offering full shipment visibility and advanced data quality
- Valuation: $2.1 billion (as of 2022)
- Global Presence: 21 locations across Europe and Asia with over 900 employees.
The Challenge
- GTM for Ecommerce Niche: Forto needed a tailored go-to-market strategy to attract B2B SME clients in the competitive Ecommerce space.
- Market Education on Digital Freight Solutions: The platform’s advanced freight management tools, including digital tracking and seamless integration, required clear messaging to educate and engage target audiences.
- Long-Term Content and PR Impact: Forto sought high-value, evergreen content to drive organic traffic, increase demos, and deliver scalable ROI.
Key Campaign Objectives
To address these challenges, we worked closely with Forto’s management team to achieve the following goals:
- Create a GTM Strategy: Develop a clear go-to-market approach for the Ecommerce space, targeting SMEs with tailored messaging and positioning.
- Build Targeted PR Campaigns: Promote Forto’s unique solutions, such as digital freight tracking, through industry-relevant B2B channels.
- Develop Educational Content: Produce high-value content addressing niche topics like Chinese holidays in Ecommerce, Incoterms for imports, and more to build credibility and authority.
- Drive Organic Growth: Optimize content for high-intent keywords to achieve long-term, sustainable traffic that generates demos and signups.
The Marketing Approach:
Our approach combined strategic content development, PR campaigns, and search engine optimization to deliver targeted results:
1. Go-to-Market Strategy
We collaborated with Forto’s leadership team to design and implement a focused GTM strategy targeting SMEs in the Ecommerce sector. By highlighting the platform’s benefits—faster shipping visibility, streamlined communications, and cost efficiency—we positioned Forto as the ideal logistics partner for growing businesses.
2. Industry-Specific PR Campaigns
To educate and engage target audiences, we developed B2B PR campaigns showcasing Forto’s solutions in key industry channels. We emphasized innovative tools like digital freight tracking and AI-assisted logistics management, differentiating Forto from traditional freight providers.
3. Niche Content Creation
We created a library of bottom-funnel content tailored to niche topics that mattered most to Forto’s target audience. Topics included:
- The impact of Chinese holidays on Ecommerce shipping
- Understanding Incoterms for seamless importing
- How digital freight platforms save costs for SMEs
This content was optimized for high-value keywords, driving consistent organic traffic from decision-makers actively searching for logistics solutions.
4. Long-Term SEO and Backlink Strategy
We ensured Forto’s long-term success by optimizing content for SEO and securing high-quality backlinks from trusted industry sources. This strategy improved search rankings for relevant terms, increasing visibility and organic clicks.
Results & Conclusion
- +100 Highly Targeted Organic Clicks per Month: Steady traffic growth led to product demos and signups with sales representatives.
- High-Value Evergreen Content: Assets continue to drive organic traffic, delivering long-term ROI and sustained visibility.
- Improved Market Positioning: Strategic PR campaigns repositioned Forto as a leader in digital freight solutions for the Ecommerce and SME markets.
- SEO Backlink Growth: Secured high-authority backlinks that strengthened Forto’s domain authority and search rankings.
Through a targeted GTM strategy, engaging PR campaigns, and niche content creation, we empowered Forto to successfully enter new markets and drive measurable growth. Our collaborative approach ensured the brand’s message resonated with B2B SMEs, solidifying Forto’s reputation as a trusted partner in modern logistics.
