Why Us? We Help You Build a Brand & Get More Clients

Why Should You Even Bother Building A B2B Brand?

More and more service providers are trying to position themselves as a “brand.” After all, everyone wants to be known in the market and perceived as a valuable, authoritative company. Not only do superpopular companies benefit from branding effects; every business can actually invest in its branding to build awareness, trust, and reputation!

Experience shows that well-known service providers with good standing have it much easier. They can charge higher prices and don’t have to justify themselves anymore.

There are hundreds, if not thousands, of ways to promote your company and your services online. Everyone talks about digital marketing, lead generation, chatbots, writing a book as a lead magnet (a.k.a. “freebie”), building an email list, and so on. 

But the inconvenient truth is that nearly all small and medium-sized businesses fail at it. 

Most B2B Companies Fail at Brand Building. Why?

Failing, by our definition, means creating marketing strategies and spending money on Google search ads, Facebook ads, or campaigns without actually seeing any long-term results. 

What we often see is that those companies usually end up being very frustrated and sometimes even decide to stop all digital marketing efforts.

There are 3 main reasons why this is the case:

1. Lack of Know-how and Practical Marketing Experience 

Companies who don’t have relevant internal know-how and experience cannot properly assess the strategy and the performance of external service providers.

This does not mean that you have to build expertise in all areas and be able to implement everything yourself. However, you should be able to understand the basic principles of digital marketing and connect the dots.

Otherwise, chances are that the service providers you hire don’t even know what to do, since they are typically used to fulfill the tasks and jobs provided by their client (you). 

It’s a vicious cycle that you can only escape by understanding the core principles of digital marketing. That’s why we work closely with you to consult, coach, and educate you about the most effective and proven strategies and how they are implemented. The execution can be done by your own team or by our experts as a done-for-you service.

2. No Digital Growth Strategy for Long Term Success

Most businesses just get started and try out different marketing measures without knowing how they work or when and how to use them. The biggest issue with this is that many marketing methods will need a lot of time until they show results, eventually compound and start to really make a difference such as an increase of traffic, inquiries, and sales.

Often times, companies don’t see results immediately and give up too early.

Following a clearly defined growth strategy and applying proven methods that have been successfully tested and applied hundreds of times gives us the confidence to say that we can help you Increase your website traffic and grow your business! 

3. Underestimating the Craftsmanship of Digital Marketing

This is a huge one. Many times, we notice that business owners think digital marketing is easy, something they could learn within a couple of days or weeks. At the same time, they are wondering why their digital marketing measures don’t get any results.

Acknowledgement of the craftsmanship behind digital marketing is a very important step. Businesses that run a very successful digital marketing strategy usually not only put in a lot of effort but also recognize its potential and respect the skills that are needed.

We share our success-proven methods with you to accelerate your growth, so you don’t have to repeat the same mistakes we made growing our own businesses.

Content Marketing & SEO: Optional or Essential?

Content Marketing & SEO are often used as synonyms. There is only a slight difference: SEO (Search Engine Optimization) means the sole optimization of your website to rank higher and implement improvements. Content Marketing follows the goal of ranking higher and getting more Google search visitors to your website as well. Still, it also means the optimization of your website’s value, usability, positioning, and authority in the market. 

Creating valuable content, such as how-to guides specifically crafted to meet the needs of your audience, will not only bring more visitors to your website but also position your business as a true authority that does not only claim to provide value but actually proves it! 

Content Marketing also has one huge upside that makes it the most essential marketing channel for B2B service providers: It’s proven to provide results, and it compounds over time. More content leads to higher website authority, which leads to better rankings for the entire site. Every new post will start from a better position – it’s a flywheel!

This is why we’re convinced there is no way around content marketing. It’s the most essential marketing measure to provide sustainable, long-term results and qualified inbound leads for your business.